Redefining Media.

Head of Sponsorship PR Charlie Almond talks digital sponsorship with The Marketer Magazine

Head of Sponsorship PR Charlie Almond talks digital sponsorship with The Marketer Magazine

This article was first published on The Marketer Magazine at: http://bit.ly/KwudUq Big audiences, big money – that was sponsorship. But digital has created new opportunities for brands in the recession There's… More

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Wickes and Absolute Radio

Wickes and Absolute Radio

Wickes wanted to revolutionise the way they spoke to their core trade audience. Their objective was to build a two-way dialogue that injected their brand with personality in order to drive strong preference and loyalty with the trade. More

Very and Celebrity Big Brother - Product Placement

Very and Celebrity Big Brother - Product Placement

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Kellogg's and E4 - Krave Week

Kellogg's and E4 - Krave Week

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WOMEN’S CYCLING ON THE UP?

Fuelled by the success of the likes of Sir Bradley Wiggins, Sir Chris Hoy, Chris Froome, Laura Trott and Victoria Pendleton, cycling in the UK has simply boomed. It is… More

Photo of Olly Dent by Olly Dent
THE SONYS NO MORE...

The Grammy award is named after the revolutionary gramophone, the Tony award after an inspiring… More

Photo of Christina Qazi by Christina Qazi
Dave's Top 25 campaigns!

Dave’s Top 25 Sponsorship Campaigns!  Cadbury & Coronation Street - 1996 This was Carat’s first major foray into broadcast sponsorship and a media first to boot with the first soap… More

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