Welcome to Carat, the world's leading independent media planning and buying specialist and the market-leader in digital and non-traditional media solutions.
Owned by global media group Aegis Group plc, listed on the London stock exchange, the Carat network is more than 5,000 people in 70 countries worldwide.
This article was first published on The Marketer Magazine at: http://bit.ly/KwudUq
Big audiences, big money – that was sponsorship. But digital has created new opportunities for brands in the recession
Large multi-disciplined team enabling execution across all communication channels
Wickes wanted to revolutionise the way they spoke to their core trade audience. Their objective was to build a two-way dialogue that injected their brand with personality in order to drive strong preference and loyalty with the trade. More
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