Welcome to Carat, the world's leading independent media planning and buying specialist and the market-leader in digital and non-traditional media solutions.
Owned by global media group Aegis Group plc, listed on the London stock exchange, the Carat network is more than 5,000 people in 70 countries worldwide.
This article was first published on The Marketer Magazine at: http://bit.ly/KwudUq
Big audiences, big money – that was sponsorship. But digital has created new opportunities for brands in the recession
Large multi-disciplined team enabling execution across all communication channels
Wickes wanted to revolutionise the way they spoke to their core trade audience. Their objective was to build a two-way dialogue that injected their brand with personality in order to drive strong preference and loyalty with the trade. More
Come and join the most dynamic and innovative media agency in the UK!
Unique integrated Media and Live offering
In-depth specialist knowledge and highly experienced practitioners of lifestyle marketing
Fuelled by the success of the likes of Sir Bradley Wiggins, Sir Chris Hoy, Chris Froome, Laura Trott and Victoria Pendleton, cycling in the UK has simply boomed. It is… More
With the exception of a couple of outings on the Norfolk Broads as a kid… More
Much has been written recently about the great Arsenal manager Arsene Wenger’s reluctance to spend… More
The Grammy award is named after the revolutionary gramophone, the Tony award after an inspiring… More
With less than a year to go before the next World Cup, the battle for… More
Dave’s Top 25 Sponsorship Campaigns!
Cadbury & Coronation Street - 1996
This was Carat’s first major foray into broadcast sponsorship and a media first to boot with the first soap… More
Questions hang over McDonalds' and Coca-Cola's Olympic sponsorships but as Jack Davidson argues, the… More
What is it that makes a product or brand take off and spread like wild… More