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This article was first published on The Marketer Magazine at: http://bit.ly/KwudUq
Big audiences, big money – that was sponsorship. But digital has created new opportunities for brands in the recession
Large multi-disciplined team enabling execution across all communication channels
Wickes wanted to revolutionise the way they spoke to their core trade audience. Their objective was to build a two-way dialogue that injected their brand with personality in order to drive strong preference and loyalty with the trade. More
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